REPRESENT IN STYLE

"MADE IN DENA is a tribute to all of the incredible individuals, landmarks, organizations, businesses, traditions that call Pasadena, Altadena, & South Pasadena their home!  Inspirational, influential, and independent, this community has a culture of creating greatness, so let's always represent that culture...and represent it in style."

- JASON HARDIN

Creator, Designer, & Owner

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The MADE IN DENA "Fresh" Collection 

Introducing an incredible peace of wearable art guaranteed to transport you back to the 90s. This very special collection of jackets, hoodies, shirts, shorts, bags, and more will not be around forever, so get while the getting is good.

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MADE IN DENA Area Code (626) Drip T-Shirts

June 26th has recently been declared DENA DAY 626, and should be celebrated accordingly! Show your love for the (626) with some new drip from our special new collection to yours.

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MADE IN DENA "DENAWOOD" T-Shirts

With countless past and present big-budget movies and television shows being filmed here year-round, DENA has set the scenes in many of the industry's biggest productions. Appearing in everything from Gone With the Wind to Snowfall, "DENAWOOD" is definitely another fitting nickname.  

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MADE IN DENA Respect The Compound T-Shirt

Despite what you may have heard growing up, there's nothing cooler than being a nerd! Rep the Dena nerd in you with this newly released "RESPECT THE COMOUND" T-Shirt

"BLACK ROSE" Premium Fragrance by MADE IN DENA

Created, blended, & bottled in Pasadena, California,

the fragrance of this incredible Eau De Parfum cannot be described, only experienced.  Available now!

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DON'T JUST SUPPORT US.

SUPPORT ALL GOOD THINGS DENA!

Patronizing local small businesses and self-employed service providers from our neighborhood is a great way to help keep our community strong and striving, especially during this pandemic.  Call a handyman, hire a dog walker, take those clothes to the cleaners, or just grab a sandwich from a corner coffee shop.  These are just a few ways we can help keep families eating, our neighborhoods healthy, and access to quality goods & services.

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WANT SOMETHING CUSTOM & ORIGINAL?

Are looking for the perfect outfit to match your crazy new shoes?  Do you see a design you like and wish it came in the colors of your favorite team?  Well, look no further, because MADE IN DENA & HARDWEAR APPAREL has you covered.  We can create custom color combinations, personalization, and can even create apparel with your very own design for your brand, team, business, or organization.  For more information or to place your custom order, call/text (636) 336-2624 or email hardwayenterprisellc@gmail.com.

SHOP WITH

US

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US

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CONTACT
US

Tel. 636-DENA-624
hardwayenterprisellc@gmail.com
Pasadena, CA 91101