Stand tall for your community with the ALTADENA FIRST Hoodie. This design was created as a reminder to keep Altadena in our hearts and minds—especially as our neighbors recover and rebuild in the wake of the devastating Eaton Fire of January 2025.
 
Featuring bold California-inspired artwork of the San Gabriel Mountains, golden sunsets, and the iconic bear, this hoodie is more than just apparel—it’s a statement of pride, resilience, and unity.
 
Wear it to honor where you’re from, show love for the DENA, and let the world know: Altadena First, Always.
 
Details:
Premium quality cotton-blend fleece for comfort & durability
Kangaroo pocket & adjustable drawstring hood
Unisex fit—true to size
Available in Black, Navy, Red, Hunter Green, and Tan
Designed & pressed locally by hand in Altadena/Pasadena
 
Why You’ll Love It:
✅ A wearable symbol of resilience & community strength
✅ Perfect for chilly nights in the foothills
✅ Supports a local small business giving back to DENA
 
📦 Free Local Pickup or Delivery Available
🛒 Order yours now and wear your Altadena pride with purpose.