This is not a standard hoodie — this is DENA ELITE.

The Altadena Heartbeat Full EKG Hoodie takes the message of resilience and elevates it into a premium, made-to-order statement piece. Featuring a full EKG-inspired all-over print, this design represents continuous life, uninterrupted strength, and a community that never flatlined — even after the Eaton Fire.

Where the original Heartbeat pieces speak boldly, this one speaks fully. Every inch carries meaning. Every detail is intentional.

Why DENA ELITE

DENA ELITE premium pieces are individually made to order, not mass-produced. 

This allows us to:
Maintain premium quality
Reduce waste
Create truly unique garments
Deliver a higher standard of craftsmanship

Because of this process, delivery may take 3–4 weeks — and that’s by design. This isn’t fast fashion. It’s purpose-driven apparel.

Product Details

95% cotton / 5% elastane

Fabric weight: 7.8 oz./yd² (265 g/m²)

Relaxed unisex fit with drop shoulders

All-over Full EKG Heartbeat print

Double-layer hood with adjustable drawstrings

Spacious front kangaroo pocket

Self-fabric collar and cuffs

Sizes: 2XS–6XL

How It Wears

Soft, structured, and comfortable with a premium drape. Built for everyday wear but unmistakably elevated — this hoodie stands out without trying too hard.

Why It Matters

This piece honors:

The people who stayed

The businesses still building

The organizations still serving

A community that refused to stop moving forward

🖤 Altadena didn’t just survive — it kept beating.

MADE IN DENA® | DENA ELITE
Premium pieces. Made with purpose. Built to last.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!