This is not a standard hoodie — this is DENA ELITE. The Altadena Heartbeat Full EKG Hoodie takes the message of resilience and elevates it into a premium, made-to-order statement piece. Featuring a full EKG-inspired all-over print, this design represents continuous life, uninterrupted strength, and a community that never flatlined — even after the Eaton Fire. Where the original Heartbeat pieces speak boldly, this one speaks fully. Every inch carries meaning. Every detail is intentional. Why DENA ELITE DENA ELITE premium pieces are individually made to order, not mass-produced. This allows us to: Maintain premium quality Reduce waste Create truly unique garments Deliver a higher standard of craftsmanship Because of this process, delivery may take 3–4 weeks — and that’s by design. This isn’t fast fashion. It’s purpose-driven apparel. Product Details 95% cotton / 5% elastane Fabric weight: 7.8 oz./yd² (265 g/m²) Relaxed unisex fit with drop shoulders All-over Full EKG Heartbeat print Double-layer hood with adjustable drawstrings Spacious front kangaroo pocket Self-fabric collar and cuffs Sizes: 2XS–6XL How It Wears Soft, structured, and comfortable with a premium drape. Built for everyday wear but unmistakably elevated — this hoodie stands out without trying too hard. Why It Matters This piece honors: The people who stayed The businesses still building The organizations still serving A community that refused to stop moving forward 🖤 Altadena didn’t just survive — it kept beating. MADE IN DENA® | DENA ELITE Premium pieces. Made with purpose. Built to last. This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!