The Altadena Heartbeat Hoodie wraps you in warmth — and meaning.
 
Created in response to the strength, unity, and resilience shown after the Eaton Fire, this hoodie stands as a reminder that even after devastation, the heart of Altadena never stopped beating.
Heavy enough for cold mornings and long nights, yet clean enough to wear anywhere, this piece is designed to last — just like the community it represents.
 
Product Details
70/30 cotton-poly blend
Soft interior fleece with durable structure
Unisex fit (true to size)
Sizes: S–3XL
Available colors: Black, Blue, Navy, Hunter Green, Red
Front chest Heartbeat Altadena graphic
 
Why It Matters
This hoodie isn’t loud — it’s powerful. It’s for those who stayed, those who helped, and those who carry Altadena with them wherever they go.
 
🔥 The fire tested us. The heartbeat proved we’re still here.
 
MADE IN DENA®
Community First. Always.