WEAR THE CROWN. REPRESENT THE VALLEY.

The MADE IN DENA “City Seal” Hooded Sweatshirt celebrates Pasadena as the “Crown of the Valley” with an original design rooted in local identity, history, and community pride.

Inspired in part by our friends and family who work for the City of Pasadena, our City Seal design takes the visual language of a traditional civic emblem and makes it unmistakably MADE IN DENA.

The detailed artwork brings together the crown, San Gabriel Mountains, roses, palm trees, sunshine, and other symbols of Pasadena, surrounded by “CROWN OF THE VALLEY” and “MADE IN DENA.”

Built from a substantial 70% cotton / 30% polyester blend, it's made for cool mornings, late nights, neighborhood events, game days, travel, and everyday representation.

Sizes: S–3XL Material: 70% Cotton / 30% Polyester Colors: Navy Blue, Dust Style: Pullover hoodie with front kangaroo pocket Design: Full-color MADE IN DENA City Seal graphic Designed in: Pasadena, California

This isn't just Pasadena-inspired apparel.

It's a piece of the Crown City made for the people who carry DENA with them.

CROWN OF THE VALLEY. MADE IN DENA.

REPRESENT IN STYLE. WEAR YOUR STORY.