CROWN OF THE VALLEY. MADE IN DENA.

For those that didn't know, Pasadena literally translates to “Crown of the Valley,” and this design was created to wear that identity with pride.

The MADE IN DENA “City Seal” T-Shirt is our original tribute to Pasadena and the people who help keep the city moving. Inspired in part by our friends and family who work for the City of Pasadena, the artwork reimagines the look and presence of a traditional civic seal through the MADE IN DENA lens.

At its center is a crown surrounded by symbols of home—the San Gabriel Mountains, roses, palm trees, sunshine, and other elements of Pasadena life—all brought together beneath the words “CROWN OF THE VALLEY” and “MADE IN DENA.”

Made from 100% cotton and available in Navy Blue or Dust, this is hometown pride you can wear anywhere.

Sizes: S–3XL Material: 100% Cotton Colors: Navy Blue, Dust Design: Full-color MADE IN DENA City Seal graphic Designed in: Pasadena, California

Whether you were born here, raised here, work here, built something here, or simply call Pasadena home—represent the Crown of the Valley.

REPRESENT IN STYLE. WEAR YOUR STORY.