THE CROWN CITY LOOK. BUILT FOR EVERYDAY REPRESENTATION.
 
The MADE IN DENA Crown City Essential Varsity Black Jacket brings together Pasadena pride, Altadena identity, and classic varsity style in one bold statement piece.
 
Designed as the accessible entry point into the Crown City Varsity Collection, this jacket features a premium polyester body, premium-quality black PU sleeves, and a fully decorated layout inspired by the streets, freeways, landmarks, and culture that connect DENA.
 
From the Route 66 shield and Crown City artwork on the front to the oversized DENA lettering and 110/210 freeway shields across the back, every detail was created to represent home with purpose.
This is not a generic varsity jacket with a logo added to it.
 
This is DENA history you can wear.
 
JACKET DETAILS
Premium polyester body
Premium-quality PU sleeves
Classic black varsity construction
Premium button closure
Two exterior pockets
One interior pocket
Ribbed collar, cuffs, and waistband
True-to-size fit
Available in S–XL
Signature MADE IN DENA detailing
Limited Crown City Collection design
 
SIGNATURE DESIGN DETAILS
The front features a bold mix of DENA-inspired imagery, including:
Historic Route 66 shield
Crown City lettering and crown
MADE IN DENA rose branding
Red rose pocket details
 
The back makes the statement even louder with:
Oversized DENA varsity lettering
Interstate 110 shield
Interstate 210 California shield
 
Together, the design represents the routes, neighborhoods, and identity that connect Pasadena, Altadena, and the greater DENA community.
 
THE CROWN CITY ESSENTIAL
 
The Essential was created for customers who want the full MADE IN DENA varsity experience at a more accessible price point.
 
It delivers the bold visual impact of the Crown City Collection while using a versatile polyester-and-PU construction built for regular wear.
 
For those seeking our highest level of traditional varsity materials and craftsmanship, explore the Crown City Signature All-Wool and Crown City Signature Leather & Wool editions.
 
FIT
Unisex True to size.
 
Choose your normal size for a standard varsity fit.
For a more relaxed fit or additional room for layering, consider sizing up.
 
Available Sizes:
S • M • L • XL• 2XL
 
LIMITED COLLECTION
The Crown City Varsity Collection was created to celebrate the identity, history, and pride of Pasadena and Altadena.
 
These pieces are designed to stand out—and to mean something.
 
MADE IN DENA
Wear Your Story. Represent in Style.