RED. BLACK. GREEN. CROWN CITY REPRESENTATION.
 
The MADE IN DENA Crown City Essential Varsity RBG Jacket is built to stand out.
 
Designed in a bold Red, Black & Green colorway, this jacket takes the classic varsity silhouette and gives it unmistakable MADE IN DENA identity. The black and gold body is paired with contrasting red and green premium PU sleeves, creating a powerful look that is rooted in culture, community, and Crown City pride.
 
This is the accessible entry point into the Crown City Varsity Collection, but there is nothing basic about it. From the front artwork to the oversized back design, every detail was created to make a statement.
 
This is DENA you can wear.
 
PRODUCT DETAILS
Premium polyester body
Premium-quality PU sleeves
Bold Red, Black & Green inspired colorway
Black and gold body construction
Contrasting red and green sleeves
Premium button closure
Two exterior pockets
One interior pocket
Ribbed collar, cuffs, and waistband
True-to-size fit
Available in S–2XL
Part of the MADE IN DENA Crown City Varsity Collection
 
FRONT DESIGN
The front combines multiple signature elements that connect the jacket directly to Pasadena, Altadena, and the identity of DENA.
Featured details include:
Historic Route 66 shield
Crown City crown artwork
Bold CITY varsity lettering
Signature MADE IN DENA rose logo
Red rose pocket accents
Red, black, green, gold, and white detailing throughout
 
The front is intentionally layered and expressive, giving the jacket a collectible feel while keeping the design balanced and wearable.
 
BACK DESIGN
The back delivers one of the strongest visual statements in the collection.
It features:
Oversized DENA varsity lettering
Interstate 110 shield
Interstate 210 California shield
 
The 110 and 210 are more than freeway numbers. They are part of the geography, movement, and everyday identity of Pasadena and Altadena.
 
Together with the DENA lettering, they turn the back of the jacket into a direct representation of home.
 
WHAT RBG MEANS
RBG stands for Red, Black & Green.
 
The color combination gives this Crown City Essential edition a strong cultural presence while maintaining the bold visual language of the MADE IN DENA brand.
 
The red and green sleeves create immediate contrast against the black and gold body, while the artwork ties the full design together into one cohesive statement piece.
 
It is loud enough to get noticed and meaningful enough to be remembered.
 
THE CROWN CITY ESSENTIAL
The Crown City Essential line was created for customers who want the full MADE IN DENA varsity experience at a more accessible price point.
 
Using a premium polyester body and premium-quality PU sleeves allows the Essential line to deliver strong visual impact, comfort, and everyday wearability while remaining separate from our higher-tier Signature wool and genuine leather jackets.
 
 
FIT & SIZING
Unisex True to size.
 
Choose your normal size for a classic varsity fit.
 
If you prefer a looser fit or plan to wear heavier layers underneath, consider sizing up.
 
Available Sizes:
S • M • L • XL • 2XL
 
WHO THIS JACKET IS FOR
This jacket is for people who want to represent where they come from without blending in.
 
It is made for:
Pasadena and Altadena natives
DENA supporters
Community leaders
Alumni
Collectors
Streetwear lovers
Anyone who understands the power of wearing something that actually means something
 
LIMITED CROWN CITY COLLECTION
The Crown City Varsity Collection was created to celebrate the people, places, routes, culture, and pride that make Pasadena and Altadena unique.
These jackets are not designed to look generic.
They are designed to be recognized.
They are designed to start conversations.
They are designed to represent.
 
MADE IN DENA
Wear Your Story. Represent in Style.