WEAR THE CROWN. TAP INTO DENA.

Black. Gold. Crowned.

The MADE IN DENA “Crowned Black Gold” T-Shirt takes hometown pride into premium territory with an all-black foundation and bold metallic-inspired gold artwork representing Pasadena + Altadena as ONE DENA.

At the center sits the crown, a symbol of pride, excellence and Pasadena’s legacy as the Crown of the Valley, backed by Pasadena and Altadena and anchored by the MADE IN DENA name.

But this release comes with something new.

YOUR PURCHASE INCLUDES A MADE IN DENA BLACK CARD.

Every Crowned Black Gold T-Shirt includes our new tappable MADE IN DENA BLACK CARD, giving you access through your compatible device to the exclusive BLACK CARD VIP LOUNGE.

The VIP Lounge is a living digital destination where BLACK CARD holders can tap in for exclusive releases, MADE IN DENA news, special information, curated multimedia content and more as the experience continues to grow.

Your BLACK CARD stays with you. The experience behind keeps evolving.

PRODUCT DETAILS

• Exclusive Crowned Black Gold design

• Black T-shirt with premium black + gold artwork

• Pasadena + Altadena details

• Crown-inspired MADE IN DENA branding

• Sizes S–5XL

• Unisex fit

• Includes 1 tappable MADE IN DENA BLACK CARD

• BLACK CARD unlocks access to the BLACK CARD VIP LOUNGE

• Designed in DENA

THIS IS MORE THAN A T-SHIRT.

It’s your invitation!

WEAR THE CROWN. CARRY THE CARD. TAP IN.