BLACK & GOLD. BUILT FOR THE DENA FAMILY.
Introducing one of the most premium expressions of MADE IN DENA yet.
The Crowned Black Gold Hooded Sweatshirt pairs a deep black hoodie with our Crowned Black Gold crest, bringing together the crown, rose, Pasadena and Altadena in a design built around hometown pride and the elevated direction of MADE IN DENA.
The crown represents more than royalty. It represents the standard we believe our community deserves.
And owning this hoodie gives you more than something to wear.
EVERY HOODIE INCLUDES OUR NEW TAPPABLE BLACK CARD.
Your MADE IN DENA BLACK CARD connects your physical purchase to our growing digital world.
Simply tap the card with a compatible device to enter the exclusive BLACK CARD VIP LOUNGE, created specifically for BLACK CARD holders.
Inside, we're building an evolving MADE IN DENA experience featuring exclusive drops, news and information, special content, music, video, local creators, surprises and more.
The card isn't meant to be used once and forgotten.
Keep it. Carry it. Tap back in.
As MADE IN DENA grows, the BLACK CARD experience will grow with it.
PRODUCT DETAILS
Premium Crowned Black Gold design
Black hooded sweatshirt
Black + gold crest artwork
Pasadena + Altadena representation
Front kangaroo pocket
Unisex fit
Sizes S–5XL
Includes 1 tappable MADE IN DENA BLACK CARD
Access to the exclusive BLACK CARD VIP LOUNGE
Designed in DENA
NOT EVERYONE GETS A BLACK CARD.
This release is where MADE IN DENA apparel, technology, community and exclusive access begin coming together. Be one of the first to experience the future generation of MADE IN DENA from its start.
WEAR THE CROWN. CARRY THE CARD. TAP INTO DENA.
MADE IN DENA
Represent in Style. Wear Your Story.
