Raised Different. Built Different.
 
For the ones who carry DENA everywhere they go — this hoodie is your armor.
 
This DENA RAISED ME Hoodie speaks for generations raised by the streets, the mountains, the community, and the culture of Pasadena and Altadena, California.

It’s bold. It’s authentic. It’s built for those who never forget where they came from — no matter where they’re headed.
 
🧵 Fabric: Premium Cotton/Poly Blend
📏 Sizes: S–3XL
🎨 Colors: Black, Red, Royal Blue, Hunter Green
🔥 Fit: Midweight fleece, soft inside, ready for year-round wear
 
Not everybody understands it.
Not everybody lives it.
But you do.
 
DENA raised you. Rep it right.