They asked for the T-shirt.
Now they’re begging for the hoodie.
And who are we to deny the culture what it wants?
Introducing the DENA TO NIHON hoodie—a bold extension of the shirt that sparked a movement. Originally designed for the teens of Pasadena’s STARS program traveling to Japan, this hoodie lets you wear your pride, your roots, and your global vision—all in one.
🗻 FROM THE FOOTHILLS TO THE FAR EAST
“DENA” is our nickname for Pasadena and Altadena—where our stories begin.
“NIHON” is what Japanese people call Japan—the destination and the dream.
This hoodie honors Pasadena’s sister-city connection to Mishima, Japan and bridges the gap between legacy and future. Featuring Pasadena City Hall, San Gabriel Mountains, Mt. Fuji, torii gates, and sakura blossoms, this is more than merch. It’s monumental.
🔥 FEATURES:
Ultra-soft fleece blend (70/30 Cotton-Poly)
White, Black, and Heather Grey
S–5XL Unisex fit
Drawstring hood, kangaroo pocket, ribbed cuffs & waistband
Full-color screen-printed “DENA TO NIHON” design
Stamped “MADE IN DENA” so you know it’s official
💡 WHY THIS MATTERS:
This hoodie isn’t just warm—it’s meaningful.
It tells a story of unity, ambition, and international impact.
When the youth wore it to represent us in Japan, they weren’t just visitors—they were ambassadors of the culture.





