HOME IS WHERE THE MAGIC HAPPENED.

Welcome to Denaland.

The MADE IN DENA “Denaland Castle” Hooded Sweatshirt was inspired by a simple idea: when you look back at the greatest moments of your life, how many of them happened right here in DENA?

For us, Pasadena and Altadena have always been more than neighboring communities. This is where memories were made, dreams started, friendships became family, businesses were born and generations built their stories.

To some people, those are just mountains in the distance and familiar streets beneath them.

To us, it’s our kingdom.

The Denaland Castle design transforms that feeling into wearable art, combining a DENA-inspired castle with the San Gabriel Mountains and bold DENALAND lettering.

Throw it on for a cool night in DENA, take it across the country, or wear it anywhere in the world and carry a little piece of home with you.

PRODUCT DETAILS

• Original MADE IN DENA “Denaland Castle” design

• Premium hooded sweatshirt

• Sizes S–3XL

• Available in Black, Navy Blue, Burgundy, Hunter Green, Royal Blue, Red & Purple

• Unisex fit

• Front kangaroo pocket

• Designed in DENA

• Made for those who call Pasadena & Altadena home, no matter where life takes them

DENALAND ISN’T A PLACE YOU HAVE TO IMAGINE.WE’VE BEEN LIVING IN IT ALL ALONG.

Represent in Style. Wear Your Story.