SAVE THE TOWER – ALTADENA, CA
MADE IN DENA Limited Edition Community Tee
 
This isn’t just a T-shirt.
This is a statement.
 
The iconic Eliot Arts Magnet tower has stood over Altadena for generations — a symbol of home, history, resilience, and identity. After surviving decades as a landmark for the community, the tower is now facing demolition due to structural concerns following the Eaton Fire and related damage.
For many residents, losing this tower feels like losing another piece of Altadena itself.
 
The MADE IN DENA “SAVE THE TOWER” Tee was created to help raise awareness, spark conversation, and stand with the people fighting to preserve this historic landmark before it’s too late.
 
OUR HISTORY. OUR HOME. OUR FUTURE.
Every shirt represents community pride, resilience, and the belief that Altadena deserves to have a voice in what happens to its cultural landmarks.
 
AVAILABLE COLORS
Black
Royal Blue
Charcoal Grey
Heather Grey
Hot Pink
Hunter Green
Red
White
 
AVAILABLE SIZES
Small-3XL
 
PRODUCT DETAILS
✔ Premium soft-style T-shirt
✔ High-quality full-color print
✔ Unisex fit
✔ Designed by MADE IN DENA
✔ Printed locally with care
✔ Great for community events, rallies, and everyday wear
 
WHY THIS SHIRT MATTERS
The Eliot tower is more than concrete and steel.
It’s memories.
It’s identity.
It’s a landmark that told generations of people: “You’re home.”
 
After everything Altadena has endured, this movement is about protecting what still remains and making sure the community is part of the conversation.
 
Wear it proudly.
Share the message.
Help keep the story alive.
 
MADE IN DENA
Represent In Style
 
“Keep Your Dollars in DENA. Wear Your Story.”