From Pasadena City Hall and Victory Park to The Paseo and the Altadena Community Corner, MADE IN DENA is closing out summer where the brand belongs—out in the community.

One year after the devastating Eaton Fire, Altadena rises with the premiere of Beneath the Ashes: The Past Reimagined. This powerful documentary honors the lives, legacy, and resilience of a community forever changed—and still rebuilding. Discover why tonight’s film screening is a must-attend moment of remembrance, healing, and action.