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A Historic Home, a Legendary Family, and a Banner of Hope: Honoring the Stewarts of Pasadena
If you’ve ever driven north up Los Robles Avenue during the holidays—especially past the intersection of Los Robles and Villa—you’ve likely hit the brakes, rolled down your window, and taken in the electric glow of a home transformed into a winter wonderland. That home, a glowing beacon of joy every December, belongs to the Stewart family, a Black generational family that has been living, thriving, and pouring love into Pasadena for decades.

MADE IN DENA
Jul 173 min read


Reclaiming Our Blocks: What the Lake & Villa Redevelopment Means for DENA
Reclaiming Our Blocks: What the Lake & Villa Redevelopment Means for DENA

Jason Hardin
Jun 42 min read


The Village Comes Together In Amazing Way for Community, Culture, & Healing
Rhythms Of The Village rock the stage in front of a packed crowd at their annual Spring Festival on John Muir High School in wake of...

MADE IN DENA
May 272 min read


The Man Behind MADE IN DENA: How One Local Story Sparked a Movement
In Pasadena, a city most known for the Rose Parade and Rose Bowl, there’s another kind of pride growing—a pride stitched into cotton,...

MADE IN DENA
Apr 65 min read


How Altadena & Pasadena Have United to Help Eaton Fire Victims
The Eaton Fire devastated Altadena and Pasadena, but the community has come together to provide relief, support, and hope. From grassroots e

MADE IN DENA
Feb 125 min read


Empowering Young Minds: How MY FIRST HUSTLE is Shaping the Next Generation of Resilient, Creative Leaders
A huge gap in our education system is financial literacy, particularly in underserved communities. Too often, kids grow up without understan

MADE IN DENA
Nov 5, 20244 min read


2024 Turkey Tussle Recap: Muir Clinches Victory in a Historic Rivalry at the Rose Bowl
Last night’s Turkey Tussle wasn’t just a game—it was a battle for pride, tradition, and that prized Victory Bell, a symbol that has held dee

MADE IN DENA
Nov 2, 20243 min read


Empowering the Next Generation: Introducing MY FIRST HUSTLE by Jason Hardin
At MADE IN DENA, our mission has always been to uplift the Pasadena community and inspire the next generation of creators, thinkers, and lea

MADE IN DENA
Oct 8, 20242 min read


IT'S TUSSLE TIME AGAIN IN DENA!
Pasadena, it's time to hit the green for a great cause! The 8th Annual Birdie Tussle Charity Golf Tournament is back on October 31st at...

MADE IN DENA
Sep 11, 20243 min read


Threads of Change: How MADE IN DENA Is Designing a Stronger Community
In the vibrant heart of Pasadena, Altadena, and South Pasadena, MADE IN DENA emerges not just as a clothing brand, but as a beacon of...

MADE IN DENA
Feb 4, 20243 min read


JACKIE LONG CELEBRATES 100K IN MADE IN DENA: Long Reps "DENA ROYALTY" T-Shirt In Special Episode
In a recent episode of "Podcast P with Paul George," Dena-native actor Jackie Long celebrated a significant milestone by donning a "DENA...

MADE IN DENA
Aug 13, 20232 min read


MADE IN DENA Branded Apparel Takes the Spotlight on "Podcast P with Paul George"
Discover how television and film star Jackie Long rocked MADE IN DENA branded apparel on "Podcast P with Paul George."

MADE IN DENA
Jun 29, 20232 min read


FAMILY FUN DAY RAISES FUNDS AND SMILES: Pasadena's Willard Elementary's Worthy Fundraiser
Pasadena's Willard Elementary hosted its first-ever Family Fun Day on April 15th, 2023, in partnership with "It's A Soft Play World." The...

MADE IN DENA
Apr 16, 20232 min read


MERGE BLACK PASADENA: Bridging the Generational Gaps of Pasadena's African-American Population
On the evening of Saturday, April 2nd, 2023, Pasadena's Alkebu-Lan Cultural Center played host to a historic event, "Merge Black...

MADE IN DENA
Apr 2, 20232 min read


Teaching The Community To Fish With Fashion
It's been said that if you give someone a fish, they can eat for a day. However, if you teach them how to fish, then they'll eat for a...

MADE IN DENA
Jul 29, 20222 min read


Dena Mourns The Loss of Councilman John J. Kennedy
On Thursday, July 21, 2022, we received the devastating news that City of Pasadena Councilman, John J. Kennedy, had passed away due to unspe

MADE IN DENA
Jul 23, 20222 min read


Dena Domino Champion Crowned
To kick off the summer of 2022, MADE IN DENA sponsored its very first "Cutthroat" domino tournament hosted at their facility in Pasadena, Ca

MADE IN DENA
Jul 9, 20222 min read


"Dena Day 626" A Major Success
With Pasadena, Altadena, and South Pasadena's area code being (626), the date June 26th (or 6/26) has taken on a whole new meaning in the...

MADE IN DENA
Jul 9, 20222 min read


DENA COMES TOGETHER IN PEACE: My Tribe Rise's "Activate Peace" Event A Success
It was definitely a peaceful day at Loma Alta Park in the beautiful foothills of Altadena, California on Saturday, November 6th, 2021. ...

MADE IN DENA
Nov 8, 20212 min read


THE MASK COMES OFF: Pasadena Mayor Victor Gordo Shows True Colors In Response To Public Comments
A day after Halloween, Pasadena's mayor, Victor Gordo, went on a shameless rant in response to many public comments that were made during a

MADE IN DENA
Nov 3, 20212 min read
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