Celebrate one year of We Out Here Altadena, a powerful community-driven relief effort born after the Eaton Fire. From fresh food giveaways to live music and heartfelt resilience, this anniversary event united 200+ locals in strength, joy, and forward momentum.

One Year After the Fire, Altadena Rises in Unity On Wednesday, March 18 , the parking lot of Fair Oaks Burger (2560 N. Fair Oaks Ave, Altadena) will transform into a lively festival of gratitude and hope. From 12:00 PM to 3:00 PM , neighbors and friends will gather for The Juicy Little Society’s “We Out Here: Altadena 1-Year Anniversary Eaton Fire Relief” Community Appreciation Celebration . This special event marks one year since the devastating Eaton Fire  and the birth of

More than a year after the Eaton Fire devastated Altadena and surrounding communities, recovery is still unfolding. The January 2025 wildfire destroyed more than 9,000 structures and displaced thousands of residents , leaving families navigating insurance delays, rebuilding permits, housing instability, and emotional recovery. For many households, the hardest part now is simply figuring out where to start . Resources exist—but they are spread across different agencies, nonpro

Rebuilding after the Eaton Fire hasn’t been easy. For many Altadena families—especially in the unincorporated areas of the community—the process has been slow, expensive, and emotionally draining. Insurance claims take time, construction costs continue to rise, and many homeowners are still trying to figure out how to rebuild their lives while staying close to their neighborhoods. Now, Los Angeles County has approved a new program that could help. The County Board of Supervis

Celebrate Black History Month and support fire-impacted families at “We Out Here,” a powerful community event in Pasadena on Feb. 28. Featuring a free farmers market, baby essentials, live music, and a panel on food justice, this gathering honors local Black leaders while providing vital resources to Altadena and Pasadena residents in recovery.

A powerful reflection on When The Sky Turned Orange, the short film chronicling Altadena’s response to the 2025 Eaton Fire. From grassroots heroes to cultural icons like Issa Rae and Jordan Brand, discover how a community turned tragedy into solidarity, storytelling, and hope.

One year after the devastating Eaton Fire, Altadena rises with the premiere of Beneath the Ashes: The Past Reimagined. This powerful documentary honors the lives, legacy, and resilience of a community forever changed—and still rebuilding. Discover why tonight’s film screening is a must-attend moment of remembrance, healing, and action.

Krystal Lopez of "The Juicy Little Society" directing the crowd serviced by her weekly distribution efforts at Fair Oaks Burgers in Altadena, CA. When the Eaton Fire tore through Altadena in early 2025, it left behind charred homes, lost memories, and a community in crisis. Amid the ashes, Krystal “ Miss Juicy Little ” Lopez emerged as a beacon of hope. A born-and-raised Altadenan and founder of the nonprofit Juicy Little Society, Krystal refused to let despair take root. Ins

Today marks one year since the Eaton Fire , a day that permanently changed Altadena. Homes were lost, lives were disrupted, and an entire community was tested. What followed, however, was resilience — neighbors showing up for one another, local institutions stepping forward, and a collective commitment to rebuild together. Today, January 7, Dena communities will gather throughout the day and evening to remember, reflect, and reaffirm that the community is still here. Below is

A detailed recap of the Altadena Forever Run 2026, highlighting community resilience, first responders, local leaders, and thousands who showed up despite rain to honor recovery after the Eaton Fire.

After the Fire, DENA Chose Each Other

At 73, Altadena resident Rick Arthur is walking the Altadena Forever Run to support Eaton Fire victims and the community he loves. This powerful story of loss, resilience, and unity highlights why giving back matters and how you can donate to help Altadena rebuild after the fire.

Altadena’s Winter Bloom Market & Gathering marked a powerful moment for the community. After the devastating Eaton Fire, this event was more than a market or festival. It became a symbol of healing, unity, and cultural restoration. Held at Odyssey Charter School on November 29 and 30, the gathering brought together neighbors, artists, families, and survivors to celebrate resilience and rebuild connections. The event grew from one survivor’s vision into a weekend filled with c

When a community is tested by tragedy, its response becomes its legacy. After the Eaton Fire  ravaged Altadena—destroying more than 9,400 structures , taking 17 precious lives , and leaving thousands displaced—our foothill community refused to fall apart. Instead, Altadena did what Altadena always does: We came together.We rebuilt from the inside out.We chose connection, creativity, and compassion. This November, that spirit blooms into something beautiful. ❄️ Introducing the

Every fall, Pasadena’s greatest rivalry writes a new chapter — not under Friday night lights, but beneath the early morning sun on the lush greens of Brookside Golf & Country Club . On Thursday, October 30, 2025 , the 9th Annual Birdie Tussle Golf Tournament  brings together alumni, educators, and community leaders from both Pasadena High School  and John Muir High School  for a day that blends competition, camaraderie, and community. Though these two schools have gone head-t

Bulldogs Bite Back: Pasadena Holds Off Crescenta Valley for 27-21 SoFi Win

Hey DENA Family, October is going to be a big month for MADE IN DENA , and we want you to be the first to know all the places you can...

Firefighters work inside a burned structure while battling the Eaton Fire, Wednesday, Jan. 8, 2025, in Altadena, Calif. (AP Photo/Nic...

🌹 SPECIAL OFFER — LIMITED TIME ONLY!  🌹 Jason Hardin’s inspiring children’s book, MY FIRST HUSTLE: Little Jojo Becomes a Boss , is now...

The Buffalo Exchange opens in Pasadena, CA Pasadena is more than Rose Parade floats and college football—it’s a city with a pulse, a...