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One Year Later: You Do Not Have To Remember Alone
Today marks one year since the Eaton Fire , a day that permanently changed Altadena. Homes were lost, lives were disrupted, and an entire community was tested. What followed, however, was resilience — neighbors showing up for one another, local institutions stepping forward, and a collective commitment to rebuild together. Today, January 7, Dena communities will gather throughout the day and evening to remember, reflect, and reaffirm that the community is still here. Below is

MADE IN DENA
Jan 73 min read


Altadena Forever Run 2026: A Rainy Day of Resilience and Unity
A detailed recap of the Altadena Forever Run 2026, highlighting community resilience, first responders, local leaders, and thousands who showed up despite rain to honor recovery after the Eaton Fire.

MADE IN DENA
Jan 54 min read


2025: The Year DENA Chose Each Other
After the Fire, DENA Chose Each Other

MADE IN DENA
Dec 3113 min read


Walking Forward in Grief: Rick Arthur's Journey Back to Altadena Community
At 73, Altadena resident Rick Arthur is walking the Altadena Forever Run to support Eaton Fire victims and the community he loves. This powerful story of loss, resilience, and unity highlights why giving back matters and how you can donate to help Altadena rebuild after the fire.

MADE IN DENA
Dec 16, 20253 min read


Winter Bloom Market: A Powerful Gathering of Community Resilience and Hope in Altadena
Altadena’s Winter Bloom Market & Gathering marked a powerful moment for the community. After the devastating Eaton Fire, this event was more than a market or festival. It became a symbol of healing, unity, and cultural restoration. Held at Odyssey Charter School on November 29 and 30, the gathering brought together neighbors, artists, families, and survivors to celebrate resilience and rebuild connections. The event grew from one survivor’s vision into a weekend filled with c

MADE IN DENA
Dec 5, 20253 min read


Winter Bloom Market & Gathering: Altadena’s Black Saturday & Sunday — A Celebration of Healing, Art, and Community
When a community is tested by tragedy, its response becomes its legacy. After the Eaton Fire ravaged Altadena—destroying more than 9,400 structures , taking 17 precious lives , and leaving thousands displaced—our foothill community refused to fall apart. Instead, Altadena did what Altadena always does: We came together.We rebuilt from the inside out.We chose connection, creativity, and compassion. This November, that spirit blooms into something beautiful. ❄️ Introducing the

MADE IN DENA
Nov 24, 20254 min read


⛳ The 9th Annual Birdie Tussle: Pasadena Pride on the Greens
Every fall, Pasadena’s greatest rivalry writes a new chapter — not under Friday night lights, but beneath the early morning sun on the lush greens of Brookside Golf & Country Club . On Thursday, October 30, 2025 , the 9th Annual Birdie Tussle Golf Tournament brings together alumni, educators, and community leaders from both Pasadena High School and John Muir High School for a day that blends competition, camaraderie, and community. Though these two schools have gone head-t

MADE IN DENA
Oct 26, 20254 min read


🏈 Pasadena Bulldogs Shine Under the Lights at SoFi Stadium
Bulldogs Bite Back: Pasadena Holds Off Crescenta Valley for 27-21 SoFi Win

MADE IN DENA
Oct 19, 20253 min read


MADE IN DENA • October Pop-Ups & New Partnership Announcements
Hey DENA Family, October is going to be a big month for MADE IN DENA , and we want you to be the first to know all the places you can...

MADE IN DENA
Oct 2, 20251 min read


Eaton Fire Recovery: 8 Months Later, Here’s How to Get Real Help
Firefighters work inside a burned structure while battling the Eaton Fire, Wednesday, Jan. 8, 2025, in Altadena, Calif. (AP Photo/Nic...

MADE IN DENA
Sep 18, 20253 min read


🌹 Pasadena’s Own: MY FIRST HUSTLE On Sale Now
🌹 SPECIAL OFFER — LIMITED TIME ONLY! 🌹 Jason Hardin’s inspiring children’s book, MY FIRST HUSTLE: Little Jojo Becomes a Boss , is now...

MADE IN DENA
Sep 18, 20251 min read


Where Pasadena Shops Streetwear: Vintage Finds, Boutiques, and MADE IN DENA
The Buffalo Exchange opens in Pasadena, CA Pasadena is more than Rose Parade floats and college football—it’s a city with a pulse, a...

MADE IN DENA
Sep 16, 20253 min read


Remembering Lavell “TJ” Sanders Jr.: A Life of Love, Legacy, and Lasting Impact
Lavell "TJ" Sanders Jr. The Pasadena and Altadena communities are mourning the loss of one of our own, Lavell “TJ” Sanders Jr. , who...

MADE IN DENA
Sep 14, 20254 min read


MADE IN DENA Celebrates a Major Milestone: 300 Products Strong & Still Growing
MADE IN DENA releases new "NORTH OF THE ROSE" T-Shirt to mark their 300th product listed on their official website, www.madeindena.com...

MADE IN DENA
Sep 11, 20252 min read


Step Into Culture: Pasadena ARTWalk and the Spirit of MADE IN DENA
A vibrant scene from a past Pasadena ARTWalk, showing festival-goers walking among artist booths in a tree-lined street setting—perfectly...

MADE IN DENA
Sep 9, 20252 min read


A Historic Home, a Legendary Family, and a Banner of Hope: Honoring the Stewarts of Pasadena
If you’ve ever driven north up Los Robles Avenue during the holidays—especially past the intersection of Los Robles and Villa—you’ve likely hit the brakes, rolled down your window, and taken in the electric glow of a home transformed into a winter wonderland. That home, a glowing beacon of joy every December, belongs to the Stewart family, a Black generational family that has been living, thriving, and pouring love into Pasadena for decades.

MADE IN DENA
Jul 17, 20253 min read


Reclaiming Our Blocks: What the Lake & Villa Redevelopment Means for DENA
Reclaiming Our Blocks: What the Lake & Villa Redevelopment Means for DENA

Jason Hardin
Jun 4, 20252 min read


The Village Comes Together In Amazing Way for Community, Culture, & Healing
Rhythms Of The Village rock the stage in front of a packed crowd at their annual Spring Festival on John Muir High School in wake of...

MADE IN DENA
May 27, 20252 min read


The Man Behind MADE IN DENA: How One Local Story Sparked a Movement
In Pasadena, a city most known for the Rose Parade and Rose Bowl, there’s another kind of pride growing—a pride stitched into cotton,...

MADE IN DENA
Apr 6, 20255 min read


How Altadena & Pasadena Have United to Help Eaton Fire Victims
The Eaton Fire devastated Altadena and Pasadena, but the community has come together to provide relief, support, and hope. From grassroots e

MADE IN DENA
Feb 12, 20255 min read
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