When a community is tested by tragedy, its response becomes its legacy. After the Eaton Fire  ravaged Altadena—destroying more than 9,400 structures , taking 17 precious lives , and leaving thousands displaced—our foothill community refused to fall apart. Instead, Altadena did what Altadena always does: We came together.We rebuilt from the inside out.We chose connection, creativity, and compassion. This November, that spirit blooms into something beautiful. ❄️ Introducing the

Every fall, Pasadena’s greatest rivalry writes a new chapter — not under Friday night lights, but beneath the early morning sun on the lush greens of Brookside Golf & Country Club . On Thursday, October 30, 2025 , the 9th Annual Birdie Tussle Golf Tournament  brings together alumni, educators, and community leaders from both Pasadena High School  and John Muir High School  for a day that blends competition, camaraderie, and community. Though these two schools have gone head-t

Bulldogs Bite Back: Pasadena Holds Off Crescenta Valley for 27-21 SoFi Win

Hey DENA Family, October is going to be a big month for MADE IN DENA , and we want you to be the first to know all the places you can...

Firefighters work inside a burned structure while battling the Eaton Fire, Wednesday, Jan. 8, 2025, in Altadena, Calif. (AP Photo/Nic...

🌹 SPECIAL OFFER — LIMITED TIME ONLY!  🌹 Jason Hardin’s inspiring children’s book, MY FIRST HUSTLE: Little Jojo Becomes a Boss , is now...

The Buffalo Exchange opens in Pasadena, CA Pasadena is more than Rose Parade floats and college football—it’s a city with a pulse, a...

Lavell "TJ" Sanders Jr. The Pasadena and Altadena communities are mourning the loss of one of our own, Lavell “TJ” Sanders Jr. , who...

MADE IN DENA releases new "NORTH OF THE ROSE" T-Shirt to mark their 300th product listed on their official website, www.madeindena.com...

A vibrant scene from a past Pasadena ARTWalk, showing festival-goers walking among artist booths in a tree-lined street setting—perfectly...

If you’ve ever driven north up Los Robles Avenue during the holidays—especially past the intersection of Los Robles and Villa—you’ve likely hit the brakes, rolled down your window, and taken in the electric glow of a home transformed into a winter wonderland. That home, a glowing beacon of joy every December, belongs to the Stewart family, a Black generational family that has been living, thriving, and pouring love into Pasadena for decades.

Reclaiming Our Blocks: What the Lake & Villa Redevelopment Means for DENA

Rhythms Of The Village rock the stage in front of a packed crowd at their annual Spring Festival on John Muir High School in wake of...

In Pasadena, a city most known for the Rose Parade and Rose Bowl, there’s another kind of pride growing—a pride stitched into cotton,...

The Eaton Fire devastated Altadena and Pasadena, but the community has come together to provide relief, support, and hope. From grassroots e

A huge gap in our education system is financial literacy, particularly in underserved communities. Too often, kids grow up without understan

Last night’s Turkey Tussle wasn’t just a game—it was a battle for pride, tradition, and that prized Victory Bell, a symbol that has held dee

At MADE IN DENA, our mission has always been to uplift the Pasadena community and inspire the next generation of creators, thinkers, and lea

Pasadena, it's time to hit the green for a great cause! The 8th Annual Birdie Tussle Charity Golf Tournament is back on October 31st at...

In the vibrant heart of Pasadena, Altadena, and South Pasadena, MADE IN DENA emerges not just as a clothing brand, but as a beacon of...