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Winter Bloom Market & Gathering: Altadena’s Black Saturday & Sunday — A Celebration of Healing, Art, and Community

Winter Bloom logo

When a community is tested by tragedy, its response becomes its legacy.


After the Eaton Fire ravaged Altadena—destroying more than 9,400 structures, taking 17 precious lives, and leaving thousands displaced—our foothill community refused to fall apart. Instead, Altadena did what Altadena always does:


We came together.We rebuilt from the inside out.We chose connection, creativity, and compassion.


This November, that spirit blooms into something beautiful.


❄️ Introducing the Winter Bloom Market & Gathering


📍 Odyssey Charter School — 725 W. Altadena Drive

📅 Saturday, Nov. 29 (10 AM–6 PM)

📅 Sunday, Nov. 30 (10 AM–5 PM)

💰 FREE Admission


The Winter Bloom Market & Gathering is the first major community celebration since the Eaton Fire—an intentionally crafted healing space built by fire survivor Maggie Ruder, along with co-founders Hilary DeWaay, Kimberly Kirven, and the Bespoke Art Society.


Winter Bloom is more than a market. It’s hope made visible, art made meaningful, and community made whole again.


More than 50 local artisans, creators, makers, and food artists will transform Odyssey Charter School into a holiday village full of music, family activities, handcrafted goods, healing workshops, and cultural joy.


This is REAL community rebuilding.This is REAL economic support for local artists.This is EXACTLY what Altadena and Pasadena need right now.


🌄 Why Winter Bloom Matters This Year More Than Ever


For many Eaton Fire survivors, this holiday season will be their first without their homes, without their treasured family ornaments, and without the traditions that once made the holidays magical.


Winter Bloom is stepping directly into that void—not just offering shopping, but offering restoration.


The weekend includes:

  • Restorative yoga

  • Dance and movement lessons

  • Jam sessions & live music

  • Crafting circles

  • Sound baths

  • “Paint Your Healing” art therapy sessions

  • Community tent gatherings

  • Family-friendly workshops


It’s not just a market —It’s a two-day healing experience designed to uplift, embrace, and empower everyone affected by the fire.


🎁 Ornaments for Altadena: Bringing Light Back to Families Who Lost Everything


One of the most meaningful initiatives happening during Winter Bloom is Ornaments for Altadena, created by fire survivors for fire survivors.


After losing homes, many families also lost generations’ worth of holiday decorations—ornaments their children made, heirloom menorahs, handmade kinaras, keepsake stars, and sentimental symbols that cannot be replaced.


This program aims to restore that sense of tradition, piece by piece.


Here’s how the community can help survivors rebuild their holiday spirit:


Donate ornaments, menorahs, kinaras, stars, or holiday keepsakes.


Handmade, vintage, new, meaningful—EVERY item makes a difference.


Include a short note.


Tell the story behind it.

Share why you chose it.

Offer a message of hope.

That personal touch becomes part of someone else’s healing journey.


💌 MAIL DONATIONS TO:

UPS Store – ATTN: Michael Wax (Box 351)

1443 E Washington Blvd

Pasadena, CA 91104


📦 DROP OFF DONATIONS AT:

PRIME Pizza - Altadena – 1900 Allen Ave

Plant Material – Silver Lake – 3024 La Paz Drive

Plant Material – Glassell Park – 3350 Eagle Rock Blvd

Found Coffee – Eagle Rock – 1355 Colorado Blvd

Homage – 100 N Fair Oaks Ave, Pasadena

Phoebe Peacock – 3414 1/2 W Magnolia Blvd, Burbank

Heatherbloom – 2491 Mission St, San Marino


📧 To get involved:

or visit the "Participate" section on the Winter Bloom site.


This isn’t charity —

This is community alchemy.

We are turning loss into love, and devastation into beauty.


🛍️ This Is the Holiday Market Our Cities Deserve


Winter Bloom isn’t your typical market.

Everything is handcrafted, artist-made, and curated with intention.


Shoppers will find:

  • Ceramics

  • Jewelry

  • Woodwork

  • Plants

  • Culinary creations

  • Textiles

  • Home goods

  • Original art

  • Seasonal gifts

  • Cultural pieces

  • Specialty foods

  • And truly unique handmade treasures


Every dollar spent goes right back into the hands of local creators, fire survivors, and the Altadena/Pasadena arts community.


In a world of Amazon and big-box stores, this is our chance to choose differently.

To shop local, shop meaningful, and support the people who make this community special.

Winter Bloom Event Map
Winter Bloom Event Map

💥 MADE IN DENA Will Be There — Representing Community, Culture & Resilience


MADE IN DENA is honored to be part of Winter Bloom as a featured vendor.

We’re bringing:

  • 🔥 Exclusive streetwear

  • 🔥 Limited-edition drops

  • 🔥 Gifts and gear for holiday shoppers

  • 🔥 And that signature local energy MADE IN DENA is known for


We’re not just vending —We’re standing in solidarity with our neighbors, our fellow creators, and every family still on the long road to rebuilding.


This event is everything our brand stands for:community, culture, hustle, art, and heart.

ALTADENA FIRST COLLECTION BY MADE IN DENA

🌟 Featured Artisans to Explore at Winter Bloom


Winter Bloom’s artisan lineup is a carefully curated selection of Altadena and Pasadena creators. While we won’t list every vendor here, shoppers will discover:


  • Ceramicists & potters

  • Woodworkers

  • Painters & illustrators

  • Crystal & jewelry designers

  • Candle and soap makers

  • Textile & fiber artists

  • Natural skincare makers

  • Plant artisans

  • Apparel creators

  • Specialty food artisans

  • And culturally rooted craft makers


These are the small businesses that keep our artistic identity alive — the makers who shape the soul of Pasadena and Altadena.


Winter Bloom is the best place this season to find one-of-a-kind gifts that carry meaning.


🤝 This Weekend Is Bigger Than a Market — It’s a Movement


Winter Bloom is where:

  • Art meets healing

  • Community meets compassion

  • Survivors meet support

  • And Altadena meets Pasadena


This is how we rebuild.

This is how we reconnect.

This is how we honor what was lost while celebrating what still remains.


We are one community, rising together.


Winter Bloom Market & Gathering — Event Details


📍 Odyssey Charter School – 725 W. Altadena Dr

📅 Sat, Nov. 29 — 10 AM–6 PM

📅 Sun, Nov. 30 — 10 AM–5 PM

💰 Admission: FREE

📞 (626) 229-0993


❤️ Altadena Strong. Pasadena Strong. DENA Strong.


This holiday season, we shop together, heal together, and rise together.


MADE IN DENA

 
 
 

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Pasadena, CA 91104

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