OUR CITY...OUR BRAND

Hardwear Apparel's "MADE IN DENA" Collection is available now.  Use promo code "ilovedena626" to receive 20% off the entire collection!

April 29, 2019

Family confirms that John Singleton, was taken off life support on Monday, April 29th, as a result of a stroke he suffered earlier this month on on April 17th. 

John Singleton is a native to Pasadena, California.  To the world, he is probably best known for the 1991 blo...

December 16, 2018

On Thursday, September 13th, the diversity of Pasadena couldn't have been more present as community members from all walks of life came to Laemmle's Playhouse 7 to witness the premiere of the independent documentary film, "PASADENA: Exploring Solutions To Reduce Gang V...

November 6, 2018

It was a memorable evening at the Pacific Oaks College campus in Pasadena, on Friday, November 2nd.  Besides the delicious food & drinks that were served and networking amongst some very active members in our community, the college honored its 2018 Social Justice Hero,...

August 27, 2018

Yesterday, nationally known human rights advocate, Jasmine "Abdullah" Richards, posted publicly on Facebook that she will run for Pasadena's City Council in the upcoming 2020 election year.  Should she run, she will be representing the City of Pasadena's 1st District a...

August 2, 2018

This question may seem a bit random and maybe even outrageous, but if you're a long-time Pasadena resident and a huge fan of The Simpson's, you can't help but notice the many subtle and not-so-subtle similarities between the fictional hometown of America's favorite fam...

March 28, 2018

Having recently been given an eviction notice by PUSD that was publicly posted by ranch Operator, Mud Baron, John Muir High's "Muir Ranch" program is set to be gone by the 1st of July, and it's not just the students that'll be feeling the loss.

For those unaware, the pr...

March 16, 2018

As a victim of the district budget cuts before things really went bad, Steven Sneed has already proven himself to be just as effective in intervention as an independent filmmaker as he was on the clock for PUSD, if not more. Though technically unemployed, he continues...

March 15, 2018

Hardwear Apparel's new "MADE IN DENA" collection of fashionable t-shirts and sweats are taking the city by storm and sparking new life into anything "Dena".  The phrase, "Made in Dena", was coined by our very own, Jason Hardin, and said to bring awareness and special r...

March 15, 2018

On May 6th, 2018, the much-aniticipated Masters of Taste retuns for a third straight year to our very own Rose Bowl Stadium! Started by Union Station Homeless Services in 2016 to generate the additional funds required to power their many worthy and much-needed pro...

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