MADE IN DENA returns to the Rose Bowl Flea Market for good on November 8th. 2026. Some places do more than host a city. They become part of how the city sees itself. For Pasadena, the Rose Bowl is one of those places. It is where memories collect, where visitors get their first real feel for the area, and where locals return again and again because it still feels familiar. Beginning Sunday, November 8, 2026, MADE IN DENA is coming back to that setting in a much bigger way. MA

October is starting with a full weekend for anyone who loves local art, community events, fresh apparel, and the creative spirit that runs through Pasadena and Altadena. From Friday, October 9 through Sunday, October 11, MADE IN DENA will show up in person across both cities, beginning with ArtNight Pasadena alongside Jazzy Jam for Empowerment, then continuing with two days at the Second Annual Altadena Oktoberfest at the Eagles Lodge. The weekend will also mark the debut of

MADE IN DENA is accepting interns in Pasadena and Altadena. Gain hands-on experience in entrepreneurship, marketing, apparel, design, media, sales and more.

Altadena Comes Home: Inside the Grand Opening of the We Out Here Community Corner

From Pasadena City Hall and Victory Park to The Paseo and the Altadena Community Corner, MADE IN DENA is closing out summer where the brand belongs—out in the community.

There's something special about an event that brings generations together. Classic cars. Vintage fashion. Timeless music. Local artists. Small businesses. Great food. Community pride. That's exactly what you'll find at Back In The Day LA, one of Southern California's premier vintage culture experiences, returning to Altadena on Sunday, July 19, from 10:00 AM to 3:00 PM. This year's event combines vintage toys, collectibles, fashion, art, gaming, music, food, and an impressive

For most people, NASA exists in documentaries, history books, and rocket launches watched from afar. For those of us in Pasadena and Altadena, it's part of our community. It's our neighbor. This October, one of the world's most celebrated scientific institutions is opening its doors once again, giving the public a rare chance to step inside the place where some of humanity's greatest discoveries begin. Explore JPL returns on October 10–11, 2026, inviting visitors to experienc

There is something special happening across Altadena and Pasadena this summer. From recovery events and wellness fairs to Juneteenth celebrations, local art showcases, thrift fundraisers, and vintage culture festivals, our community continues proving that even after hardship, creativity, entrepreneurship, and connection remain stronger than ever. This summer, MADE IN DENA is proud to be participating in a series of events that bring neighbors together, support local businesse

Celebrate one year of We Out Here Altadena, a powerful community-driven relief effort born after the Eaton Fire. From fresh food giveaways to live music and heartfelt resilience, this anniversary event united 200+ locals in strength, joy, and forward momentum.

One Year After the Fire, Altadena Rises in Unity On Wednesday, March 18 , the parking lot of Fair Oaks Burger (2560 N. Fair Oaks Ave, Altadena) will transform into a lively festival of gratitude and hope. From 12:00 PM to 3:00 PM , neighbors and friends will gather for The Juicy Little Society’s “We Out Here: Altadena 1-Year Anniversary Eaton Fire Relief” Community Appreciation Celebration . This special event marks one year since the devastating Eaton Fire and the birth of

More than a year after the Eaton Fire devastated Altadena and surrounding communities, recovery is still unfolding. The January 2025 wildfire destroyed more than 9,000 structures and displaced thousands of residents , leaving families navigating insurance delays, rebuilding permits, housing instability, and emotional recovery. For many households, the hardest part now is simply figuring out where to start . Resources exist—but they are spread across different agencies, nonpro

Rebuilding after the Eaton Fire hasn’t been easy. For many Altadena families—especially in the unincorporated areas of the community—the process has been slow, expensive, and emotionally draining. Insurance claims take time, construction costs continue to rise, and many homeowners are still trying to figure out how to rebuild their lives while staying close to their neighborhoods. Now, Los Angeles County has approved a new program that could help. The County Board of Supervis

Celebrate Black History Month and support fire-impacted families at “We Out Here,” a powerful community event in Pasadena on Feb. 28. Featuring a free farmers market, baby essentials, live music, and a panel on food justice, this gathering honors local Black leaders while providing vital resources to Altadena and Pasadena residents in recovery.

A powerful reflection on When The Sky Turned Orange, the short film chronicling Altadena’s response to the 2025 Eaton Fire. From grassroots heroes to cultural icons like Issa Rae and Jordan Brand, discover how a community turned tragedy into solidarity, storytelling, and hope.

One year after the devastating Eaton Fire, Altadena rises with the premiere of Beneath the Ashes: The Past Reimagined. This powerful documentary honors the lives, legacy, and resilience of a community forever changed—and still rebuilding. Discover why tonight’s film screening is a must-attend moment of remembrance, healing, and action.

Krystal Lopez of "The Juicy Little Society" directing the crowd serviced by her weekly distribution efforts at Fair Oaks Burgers in Altadena, CA. When the Eaton Fire tore through Altadena in early 2025, it left behind charred homes, lost memories, and a community in crisis. Amid the ashes, Krystal “ Miss Juicy Little ” Lopez emerged as a beacon of hope. A born-and-raised Altadenan and founder of the nonprofit Juicy Little Society, Krystal refused to let despair take root. Ins

Today marks one year since the Eaton Fire , a day that permanently changed Altadena. Homes were lost, lives were disrupted, and an entire community was tested. What followed, however, was resilience — neighbors showing up for one another, local institutions stepping forward, and a collective commitment to rebuild together. Today, January 7, Dena communities will gather throughout the day and evening to remember, reflect, and reaffirm that the community is still here. Below is

A detailed recap of the Altadena Forever Run 2026, highlighting community resilience, first responders, local leaders, and thousands who showed up despite rain to honor recovery after the Eaton Fire.

After the Fire, DENA Chose Each Other

At 73, Altadena resident Rick Arthur is walking the Altadena Forever Run to support Eaton Fire victims and the community he loves. This powerful story of loss, resilience, and unity highlights why giving back matters and how you can donate to help Altadena rebuild after the fire.