Made in Dena Pops Up in Pasadena and Altadena This October
October is starting with a full weekend for anyone who loves local art, community events, fresh apparel, and the creative spirit that runs through Pasadena and Altadena.
From Friday, October 9 through Sunday, October 11, MADE IN DENA will show up in person across both cities, beginning with ArtNight Pasadena alongside Jazzy Jam for Empowerment, then continuing with two days at the Second Annual Altadena Oktoberfest at the Eagles Lodge.
The weekend will also mark the debut of a brand-new MADE IN DENA design created for one of Pasadena’s signature cultural events, plus the return of a local favorite that feels right at home in October.
A full weekend across Pasadena and Altadena
MADE IN DENA has always been rooted in place. The name, the designs, the events, and the energy all come from the people and neighborhoods that give Pasadena and Altadena their own creative pulse.
This October, that connection becomes a three-day run of pop-up appearances:
Date | Event | Location |
Friday, October 9 | ArtNight Pasadena with Jazzy Jam for Empowerment | Pasadena |
Saturday, October 10 | Second Annual Altadena Oktoberfest | Eagles Lodge in Altadena |
Sunday, October 11 | Second Annual Altadena Oktoberfest | Eagles Lodge in Altadena |
The weekend begins with art, music, and culture during Pasadena’s citywide ArtNight celebration. Then the energy moves north to Altadena for Oktoberfest, where community, food, music, local vendors, and seasonal fun come together.
For MADE IN DENA, the weekend is more than a chance to table at events. It is a chance to meet people face to face, share new work, reconnect with longtime supporters, and celebrate the communities that inspire the brand.
Friday, October 9 brings ArtNight Pasadena with Jazzy Jam for Empowerment
Pasadena becomes one large celebration of creativity on Friday night.
ArtNight Pasadena takes place Friday, October 9, from 6 to 10 PM, with free arts and cultural programming at venues throughout the city. The City of Pasadena has announced 23 participating arts and cultural organizations for this fall’s event, including Jazzy Jam for Empowerment, which joins ArtNight as a new partner this year.
MADE IN DENA will be joining Jazzy Jam for Empowerment as part of the evening.
That partnership makes sense. MADE IN DENA has long drawn from the creative identity of Pasadena and Altadena, whether through apparel, graphic design, music, cultural events, or opportunities for young people to explore their own creativity.
ArtNight gives thousands of people a reason to move through the city, discover new spaces, and experience what local artists, musicians, organizations, and cultural workers are building. It is one of those nights when Pasadena feels especially connected.
For MADE IN DENA, it also felt like the right moment to create something new.
The new MADE IN DENA PASADENA ArtNight collection debuts this weekend
To mark the occasion, MADE IN DENA is introducing the new PASADENA ArtNight T-Shirt and Hoodie, created specifically to celebrate Pasadena’s creative culture.
The piece was designed as a tribute to the kind of night ArtNight represents. It is local, expressive, and tied to the city’s long relationship with the arts. Pasadena is known for its museums, galleries, architecture, music, design history, and neighborhood creativity. ArtNight brings those threads together in one evening, and the new design was made to carry that feeling beyond the event itself.
The collection will be available in person during the weekend pop-ups, beginning Friday night with Jazzy Jam for Empowerment.
The PASADENA ArtNight design is for the people who know the city as more than a place on a map. It is for the people who grew up here, the people who found their creative voice here, and the people who understand how much local culture matters.
It also fits naturally into the MADE IN DENA story. The brand has never been only about apparel. The clothing is one way to carry the message, but the larger idea has always been about pride, creativity, and community connection.
A shirt or hoodie can become a marker of a moment. In this case, the moment is ArtNight, a citywide celebration where people are invited to walk into galleries, hear live music, meet artists, and feel the creative life of Pasadena in real time.
MADE IN DENA returns to Altadena for Oktoberfest weekend
After Friday night in Pasadena, MADE IN DENA heads to Altadena for two days at the Second Annual Altadena Oktoberfest at the Eagles Lodge.
The event runs Saturday, October 10 and Sunday, October 11, giving people another opportunity to stop by, shop, connect, and spend time with local vendors and neighbors.
Altadena has its own rhythm. It is deeply creative, independent, and community-minded. The best local events there feel personal because they bring people together in a way that is relaxed and familiar. Oktoberfest is a fitting setting for that.
The weekend will give MADE IN DENA a chance to be present in both halves of the DENA name: Pasadena and Altadena. That matters because the brand’s identity lives in the relationship between the two places. Each has its own character, but they share history, families, artists, businesses, and cultural ties.
Altadena Oktoberfest also makes room for the seasonal side of the brand. October has a feel all its own, and MADE IN DENA is bringing back a favorite that fits the month.
A MADE IN DENA favorite is coming back for October
Alongside the new PASADENA ArtNight T-Shirt and Hoodie, MADE IN DENA is bringing back a fan favorite that feels especially right for October.
Some designs work because they capture a season. Others work because they capture a mood. October is the month for crisp evenings, layered fits, community festivals, spooky-season energy, and weekend gatherings. A returning MADE IN DENA favorite belongs in that mix.
The comeback gives longtime supporters another chance to pick up something they may have missed, while newer supporters get to discover a piece that already has a place in the MADE IN DENA story.
That balance is part of what makes this weekend special. There is something new, created for ArtNight Pasadena. There is something returning, timed for October. And there is a chance to experience both in person, not just online or through a screen.
Why this weekend fits the MADE IN DENA story
MADE IN DENA was built around a clear idea: local identity deserves to be seen, worn, heard, and celebrated.
That idea shows up in different ways. Sometimes it shows up through a graphic tee. Sometimes it shows up through a hoodie. Sometimes it shows up through a music event, a youth creative project, or a local partnership. The common thread is always Pasadena and Altadena.
This weekend brings all of that together.
ArtNight Pasadena highlights the city’s artistic side. Jazzy Jam for Empowerment brings a community-centered creative presence to the evening. Altadena Oktoberfest adds a neighborhood gathering with a seasonal feel. MADE IN DENA connects those moments through design, culture, and local pride.
The result is not just a sales weekend. It is a chance to show up where the community already is.
For small local brands, in-person events still matter. People can see the quality, feel the fabric, ask about the story behind a design, and talk to the people connected to the work. That kind of connection is hard to replace.
It also keeps local culture grounded. A design inspired by Pasadena and Altadena means more when it appears in the places that shaped it.
What to expect if you stop by
If you are planning to catch MADE IN DENA during the weekend, expect a simple and local pop-up experience.
You will be able to see the new PASADENA ArtNight pieces, check out the returning October favorite, and connect with the team in person. It is also a good chance to ask about sizing, availability, and upcoming releases.
The weekend has three different opportunities to stop by:
Friday evening in Pasadena
Visit during ArtNight Pasadena with Jazzy Jam for Empowerment from 6 to 10 PM.
Saturday in Altadena
Find MADE IN DENA at the Second Annual Altadena Oktoberfest at the Eagles Lodge.
Sunday in Altadena
Return or stop by for the final day of Oktoberfest weekend.
If you are already planning to attend ArtNight, make Jazzy Jam for Empowerment one of your stops. If you are spending the weekend in Altadena, build in time for Oktoberfest and come through the MADE IN DENA table.
A weekend of art, culture, and local pride
October is the right month for this kind of weekend. The weather shifts. The calendar fills up. People start looking for reasons to gather, explore, and reconnect.
For MADE IN DENA, the weekend is a chance to celebrate what has always been at the center of the work: the creative bond between Pasadena and Altadena.
Friday night belongs to Pasadena’s citywide arts celebration. Saturday and Sunday bring the energy to Altadena for Oktoberfest. Across all three days, MADE IN DENA will be there with new work, returning favorites, and a continued commitment to the community that inspired the name.
The best way to experience it is in person. Stop by Friday night at ArtNight Pasadena with Jazzy Jam for Empowerment, then catch MADE IN DENA again Saturday or Sunday at the Second Annual Altadena Oktoberfest at the Eagles Lodge.
Three days. Two cities. New designs, familiar favorites, and a weekend built around the creative heart of DENA.
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