REPRESENT IN STYLE
"MADE IN DENA is a tribute to all of the incredible things that call Pasadena & Altadena their home! Inspirational, influential, and independent, the area has a culture of creating greatness, so let's always represent that culture...and represent it in style."
- Jason Hardin, Creator & Designer
MADE IN DENA Alta Pasa Hoodies & T-Shirts
Created to show the world that Pasadena & Altadena are ONE community! Let us always remember to love our neighbors.
"BLACK ROSE" Premium Fragrance by MADE IN DENA
Created, blended, & bottled in Pasadena, California,
the fragrance of this incredible Eau De Parfum cannot be described, only experienced. Available now!
DON'T JUST SUPPORT US.
SUPPORT ALL GOOD THINGS DENA!
Patronizing local small businesses and self-employed service providers from our neighborhood is a great way to help keep our community strong and striving, especially during this pandemic. Call a handyman, hire a dog walker, take those clothes to the cleaners, or just grab a sandwich from a corner coffee shop. These are just a few ways we can help keep families eating, our neighborhoods healthy, and access to quality goods & services.