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WELCOME TO THE DENAVERSE

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Welcome to MADE IN DENA, where Pasadena and Altadena's spirit is woven into every thread of our creations. Our brand is a tribute to the vibrant energy, rich history, and boundless creativity that define our community. From stylish streetwear to functional and fashionable accessories, each piece in our catalog is designed with a commitment to sustainability and local pride. Dive into our diverse offerings, celebrating the unique charm of the "Dena" – all while embracing a lifestyle of innovation and classic style. Whether you're a lifelong resident or a new admirer of our neighborhood, discover how our products bring the spirit of Pasadena and Altadena into the everyday.

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Join Our New

DENAMODE CULTURE CLUB

Want original MADE IN DENA products plus exclusive releases of some of our hottest gear? Then, activate your "DENAMODE" with our specially created subscription boxes delivered right to your door. Representing in style has never been so fast and easy. 

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Official MADE IN DENA Backpacks Are Here!

Just in time for the new schoolyear, we have launched an entire line of stylish high-quality backpacks that look incredible by themselves but even better worn with your favorite MADE IN DENA gear.  Click here to check out the entire collection!

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2022 MADE IN DENA Area Code (626) Drip Red Logo Heather Grey Tee
2022 MADE IN DENA Area Code (626) Drip White Logo Black Tee

MADE IN DENA Area Code (626) Drip T-Shirts

June 26th has recently been declared DENA DAY 626, and should be celebrated accordingly! Show your love for the (626) with some new drip from our special new collection to yours.

2022 MADE IN DENA DENAWOOD Red Logo White Tee
2022 MADE IN DENA DENAWOOD White Logo Black Tee
2022 MADE IN DENA DENAWOOD Black Logo White Tee

MADE IN DENA "DENAWOOD" T-Shirts

With countless past and present big-budget movies and television shows being filmed here year-round, DENA has set the scenes in many of the industry's biggest productions. Appearing in everything from Gone With the Wind to Snowfall, "DENAWOOD" is definitely another fitting nickname.  

2022 MADE IN DENA Respect The Compound White Tee
2022 MADE IN DENA Respect The Compound Black Tee

MADE IN DENA Respect The Compound T-Shirt

Despite what you may have heard growing up, there's nothing cooler than being a nerd! Rep the Dena nerd in you with this newly released "RESPECT THE COMOUND" T-Shirt

"BLACK ROSE" Premium Fragrance by MADE IN DENA

Created, blended, & bottled in Pasadena, California,

the fragrance of this incredible Eau De Parfum cannot be described, only experienced.  Available now!

BLACK ROSE
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REPRESENT IN STYLE

"MADE IN DENA is a tribute to all of the incredible individuals, landmarks, organizations, businesses, traditions that call Pasadena, Altadena, & South Pasadena their home!  Inspirational, influential, and independent, this community has a culture of creating greatness, so let's always represent that culture...and represent it in style."

- JASON HARDIN

Creator, Designer, & Owner

DON'T JUST SUPPORT US.

SUPPORT ALL GOOD THINGS DENA!

Patronizing local small businesses and self-employed service providers from our neighborhood is a great way to help keep our community strong and striving, especially during this pandemic.  Call a handyman, hire a dog walker, take those clothes to the cleaners, or just grab a sandwich from a corner coffee shop.  These are just a few ways we can help keep families eating, our neighborhoods healthy, and access to quality goods & services.

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Hardwear Apparel

WANT SOMETHING CUSTOM & ORIGINAL?

Are looking for the perfect outfit to match your crazy new shoes?  Do you see a design you like and wish it came in the colors of your favorite team?  Well, look no further, because MADE IN DENA & HARDWEAR APPAREL has you covered.  We can create custom color combinations, personalization, and can even create apparel with your very own design for your brand, team, business, or organization.  For more information or to place your custom order, call/text (636) 336-2624 or email hardwayenterprisellc@gmail.com.

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Learn How To Become A MADE IN DENA Community Ambassador

SHOP WITH

US

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LIKE & FOLLOW
US

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CONTACT
US

Tel. 636-DENA-624
hardwayenterprisellc@gmail.com
Pasadena, CA 91101

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