Back In The Day LA Returns to Altadena—and MADE IN DENA Will Be There
- MADE IN DENA
- 23 hours ago
- 2 min read
There's something special about an event that brings generations together.
Classic cars. Vintage fashion. Timeless music. Local artists. Small businesses. Great food. Community pride.
That's exactly what you'll find at Back In The Day LA, one of Southern California's premier vintage culture experiences, returning to Altadena on Sunday, July 19, from 10:00 AM to 3:00 PM. This year's event combines vintage toys, collectibles, fashion, art, gaming, music, food, and an impressive car show into one family-friendly celebration. Admission is free with registration.
And we're excited to announce that MADE IN DENA will be there as an Official Vendor.
Celebrating the Best of DENA
At MADE IN DENA, we believe every event is an opportunity to celebrate the people and places that make Pasadena and Altadena unlike anywhere else.
Back In The Day LA shares that same spirit.
The event isn't just about nostalgia—it's about preserving culture, supporting local businesses, and creating meaningful experiences that strengthen our community. Organizers have also committed this year's event to supporting Altadena residents and businesses impacted by the Eaton Fire, making it more than just another weekend gathering.
We're proud to be part of that mission.
Stop by the MADE IN DENA Booth
We'll be bringing some of our newest collections, along with customer favorites that celebrate our hometown.
You'll find:
🌹 The Skyline Collection
🚀 The JPL-Inspired Collection
👕 Classic MADE IN DENA apparel
🎨 Information about our Custom Apparel services
🤝 A chance to meet the MADE IN DENA team in person
Whether you've been following us since the beginning or you're discovering the brand for the first time, we'd love to meet you.
More Than Shopping
Back In The Day LA has become a destination for people who appreciate culture, creativity, and community.
Throughout the day, you'll experience:
🚗 An incredible vintage and classic car show
🏆 Car competitions and awards
🎨 Local artists and creative vendors
🎵 Music and entertainment
🕹️ Gaming and retro experiences
🛍️ Vintage clothing, toys, collectibles, and memorabilia
🍔 Outstanding local food vendors
👨👩👧👦 Family-friendly activities
It's the perfect way to spend a summer Sunday while supporting the businesses, artists, and organizations helping keep Altadena vibrant.
Event Information
📅 Sunday, July 19, 2026
🕙 10:00 AM – 3:00 PM
📍 540 W. Woodbury Road
Altadena, CA 91001
🎟️ Free Admission (Registration Required)
See You There
Every MADE IN DENA shirt represents more than a logo.
It represents resilience.
It represents hometown pride.
It represents the belief that when we support local businesses, artists, and events, we help build a stronger future for our community.
If you're planning to attend Back In The Day LA, make sure you stop by our booth, say hello, and check out our latest collections.
We can't wait to see you there.
Represent in Style. Wear Your Story.
🌹 MADE IN DENA
Shop anytime at: www.madeindena.com
