MADE IN DENA Celebrates a Major Milestone: 300 Products Strong & Still Growing

MADE IN DENA releases new "NORTH OF THE ROSE" T-Shirt to mark their 300th product listed on their official website, www.madeindena.com

What started as a small table at the Authors Fair during Pasadena’s ArtNight in October 2015 has grown into a movement — a brand that’s both locally rooted and culturally relevant.

MADE IN DENA was born from a desire to wear your pride, represent your city, and support something with substance. Founder Jason Hardin put out the first few shirts just to see if the idea would catch on — and it did. The initial run sold out, validating the vision.

The Return With Purpose

After that first wave in 2015, the brand went quiet — but not because it failed. It paused to evolve.

In fall of 2017, MADE IN DENA made its intentional return. This time, profits from new drops were used to help fund the documentary directed by Dena-native business owner, Steven Sneed, and co-produced by Sneed and our own Jason Hardin, “PASADENA: Exploring Solutions To Reduce Gang Violence,” a powerful film project aimed at addressing local youth and community violence through real conversations and community-based solutions.

MADE IN DENA wasn't just about fashion — it was now a tool for healing, storytelling, and change.

🔗 Read more about the film here

300 Products & Counting

Now, nearly a decade later, MADE IN DENA has hit a new level.

🎉 Introducing our 300th product: the “North of the Rose” Collection — celebrating Altadena, California with bold compass rose design tees and hoodies available in multiple colorways.

(Shop it now at www.madeindena.com)

This milestone drop is more than just another product — it represents ten years of consistency, creativity, and community impact.

Why It Matters

MADE IN DENA has always stood for more than style:

• Identity: Wearable pride for those raised, rooted, or repping Pasadena and Altadena.

• Authenticity: Born local, staying local — nothing is mass‑manufactured in spirit.

• Purpose: Supporting youth work, education, film, and community restoration through merchandise and entrepreneurship.

What’s Next?

With October 2025 marking the 10-year anniversary of MADE IN DENA, this 300th product is just the beginning of what’s next. Expect new drops, new partnerships, and more ways to rep your city with purpose.

Whether you’re from Pasadena, Altadena, or just someone who respects the message, this brand was made for you — because you were made for more.

🛒 Shop the full collection now: www.madeindena.com

📲 Follow us on Instagram: @made_in_dena

💬 Tag your merch with #MadeInDena to get featured!